Session hashtag: #CAJ16moneyPeople drawn to journalism live it and love it for the lifestyle and the rewards of keeping their communities informed, engaged and affecting change.It’s not really about the money, right? But it is — investigative journalism takes time and time is money. Having a journalist as watchdog on every council, board, commission and public agency is near-impossible to do for free.As layoffs at major media of every stripe and platform seen unending, will we reach the age where no one in Canada is willing to pay for journalists to do the work that fulfills our critical roles in a participatory, democratic society?Looking beyond Canadian media owners, the sources of revenue that can be tapped to allow for the sustainable, independent journalism to continue and grow are few. We don’t have foundations in Canada providing no-strings-attached funds. Are we limited to the online crowdfunder?Our panelist(s) will speak about how they worked to find the money to fund the journalism they wanted to do, on both sides of the border.