At what cost do we sell our souls?

CAJ live events

At what cost do we sell our souls?

Session hashtag: #CAJ16contentWhat’s the cost to journalism of sponsored content?Sponsored content or advertising that is “seamlessly integrated” with journalism content is ubiquitous. You may have heard it labelled as native advertising and custom content.It has been embraced and accepted by media as a potentially viable economic model in an increasingly grim media landscape.This panel will discuss the ethical considerations at stake and ask the question: In these times, is it worth the costs?

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