We're getting underway. Russell Gragg is just introducing himself, as is Erica Butler.
This is a repeat of yesterday's session -- good spread if knowledge and experience in the room yesterday, Gragg is polling the room now.
Folks in the room are introducing themselves.
Gragg: With the diversity in the room, I'd like to make this a dialogue -- not a podcast itself.
Butler: We're here to meet a need for audio programming in the conference.
Gragg: Yesterday we did a primer on reporting, mics, editing platforms, etc.
Gragg: Would recommend, working and passionate about audio is transom.org.
Gragg: Like consumer reports for audio nerds.
... says Gragg, as he plays a clip from Serial.
Gragg: Everyone wants to be the next Serial... but that's like saying you have a guitar and want to be in the Rolling Stones.
I am apparently the only person in the room who hasn't listened to all of Serial...
Butler: Think about what you want to produce well in advance. The key to a podcast, most podcasts, is building up that audience. You're creating a regular show, on a regular schedule, so you meet your listeners' expectations.
Butler: You need to keep feeding the beast. c
Butler: Be aware of what you're getting into and the work involved.
Butler: Russell made the point of being a fan of the limited radio / podcasting series.
Gragg: BBC model... not like the U.S. model of milking a series forever. BBC will run a series that's three episodes long. Idea from conception to execution doesn't have to continue in perpetuity.
Gragg: We see this idea in community radio a lot. Ideas come for an hour-long show -- but it needs to be enough
to keep content fresh
Butler: There are other reasons to be producing a podcast -- straight-up interest, community service, self-teaching, building your own portfolio...
Butler: Good to remember community radio -- local community radio has the studios, equipment, other people doing similar stuff, etc.
Butler: If you have a community radio show, you should be podcasting. And vice-versa.
Butler: If you're a community radio producer, consider sharing on things like the rabble.ca podcast network.
Gragg: There are a large number of hosting sites. Handy, because we don't want to own our own domain and storage. Soundcloud is a big one.
Gragg: Soundcloud has been hit and miss. I have been increasingly been using Libsynd.
Gragg: There's also iTunes -- simple to use, quick and everywhere. Libsynd does push through to iTunes.
Butler: Use crowdsourcing, but that's hit and miss. Sponsorships have been popping up as a valuable tool for raising funds.
We're about to hear an example of sponsorship -- though these are really embedded ads in case you thought it meant something else. Example? Startup.
Startup as an example of an interesting way of having sponsors flow through podcast with the same style as the podcast itself.
The ad is Mailchimp telling Alex he's being paid $6,000 an episode. "You're a pro, you know what you're doing and that's good value."
Butler: $6K an episode is clearly not what most of us are going to earn.
Butler: Podcasts are blowing up, but in the big picture of media it's small potatoes.
Butler: Did start that company (Startup), called Gimlet Media.
Those are all links being discussed for places that are now featuring podcasts.
Gragg: Think about different media partnerships too. He's amazed at how few media outlets are doing podcasting.
Gragg: Pitched to Star. They weren't interested.