I've asked whether the fewer number of podcasts in Canada are tied to the relatively small size of our media market.
Gragg and Butler don't think that's the reason. Halifax Examiner podcasts, they're small. The Walrus podcasts, they're small.
Butler: That's where knowing to expect out of it is important. What do we realistically want to get out of this.
Keith Gerein from the Edmonton Journal is here, so his podcast has been mentioned as an example.
Gragg: Build stuff that expands on what's in print. Not just repeats what's in print.
Gragg speaking of New Yorker Out Loud as an example of podcast that expands on an article, why / how it was written, etc.
We're about to listen to a Slate podcast... will dig up the link.
Butler: Consider the simplicity of that podcast setup. It's really easy to do, far simpler than a podcast setup.
Gragg: Wanted to also touch on creating individual stories. Explore PRX. Please do. It's a meeting house for audio producers and purchasers.
You can put your price, start the bidding process for someone who's interested in the content that you've produced.
Q on how to price yourself on PRX. Gragg suggests scanning it for work similar to your own. That will show you the price range you should be playing in.
More examples of sites...
Gragg: There's a lack of Canadian producers for FSRN.
Gragg: Some ideas for a few other sites that accept podcast pitches.
Gragg: Understand that more and more of established networks are turning to freelancers and independent journalists.
Updated CBC pitching site -- worth a read and giving it a shot.
Butler: Look up Canadian Media Guild's freelance rates.
Gragg: Good places to lurk on the web.
We've reached the end, one final question -- the Kitchen Sisters is a good source for background audio.