Q: to go the route of audio- you could blog about it, other formats. Why this route?
ZV: Ultimately this was the distro channel of the time that would give us the latitude. But in 5, 10 years we're cool with shifting to Facebook live or Youtube videos, if that's the new format trending.
For context, I'm a huge podcast listener and fan, and KU brings up a good point- Journalists are well-suited to create a project that is not boring and not the "audio equivalent of wanking," which some podcasts are.
KU's tips: find someone interesting have a plan of 10 questions, but then have a conversation.
It doesn't matter if you have no one listening. Our audience is political nerds, current politicians, working journalists and staffers, says Velji.
ZV: First 50% of listeners come in the first 24 hours, but then it grows the other 50% in the weeks and months following for people discovering old episodes.
For Unland, her podcast direct audience is the person she interviews, because then they share it and it's an artifact for them. Out from that, my focus is the local through and through #YEG residents.
The other benefit of a newsletter to your listeners letting them know when there is a new episode is it's sticky and not as short-lived as a social media post. People open their emails, it's a habit. And then they've seen it and know. It's in their mind there is a new episode ready to be downloaded.
In planning your pocast you have to determine what is the real reason for doing this? If it's self-promotion, that's great but then you have to gear content that way. Or if you are aimed at selling stuff, that's a whole other conversation. Or maybe it's journalism and another way to tell a story.
ZV: The other benefit of a podcast versus radio, is time. There is no limit, really. You can take the time do go on a rant or really explain your thinking about whatever you're talking about.
The most important thing is providing value says ZV. KU's closing thought: If you are going to do a podcast, listen to podcasts. #CAJ16pod
Closing tips KU: As media you have a distribution channel, and that's a huge opportunity to do what you do best in the newsroom but open that up to great podcast content, right now that's untapped.
ZV: Speed is so much more important than accuracy in this case, it's about just doing it test it, and if it's not working, you can pivot, but make a move because someone will grab your idea.
Okay, that concludes the conversation. Now, go get podcasting ! #CAJ16 #CAJ16pod