It doesn't matter if you have no one listening. Our audience is political nerds, current politicians, working journalists and staffers, says Velji.
ZV: First 50% of listeners come in the first 24 hours, but then it grows the other 50% in the weeks and months following for people discovering old episodes.
For Unland, her podcast direct audience is the person she interviews, because then they share it and it's an artifact for them. Out from that, my focus is the local through and through #YEG residents.
The other benefit of a newsletter to your listeners letting them know when there is a new episode is it's sticky and not as short-lived as a social media post. People open their emails, it's a habit. And then they've seen it and know. It's in their mind there is a new episode ready to be downloaded.