Beyond the toy department: sports coverage

CAJ live events

Beyond the toy department: sports coverage

Join Jeffrey Orridge, executive director of CBC Sports; David Langford, national sports editor at Sun Media; Mark Milliere, vice president of TSN sports; and moderator Malcolm Kelly, CBCSports.ca and founder of the sports journalism program at Centennial College, Toronto, to discuss sports reporting in the age of social media.

by CAJ2012 4/27/2012 3:44:37 PM

This event starts at 2 p.m. in the Ballroom. Stay tuned!

by CAJ2012 4/27/2012 3:45:15 PM
Panel is waiting to start. Blue Rodeo is playing softly in the background. This should be a great session.

by n.prospero27 4/27/2012 6:01:34 PM
And we are under way

by n.prospero27 4/27/2012 6:09:48 PM
Session will be about how sports franchises can be represented when many franchises are owned by media outlets

by n.prospero27 4/27/2012 6:12:00 PM
Malcolm Kelly getting to know each of our Guests

by n.prospero27 4/27/2012 6:15:42 PM
Langford - The Sun had to spend money to make money when expanding their sports section by almost double

by n.prospero27 4/27/2012 6:16:37 PM
Langford - Sports section is taking on the old Sun ways: In your face.

by n.prospero27 4/27/2012 6:17:24 PM
Langford - Being in your face, taking on Burke. (sidenote, Langford says everyone should take on Brian Burke)

by n.prospero27 4/27/2012 6:17:57 PM
Milliere - TSN keeps growing because we keep finding new ways to present the product

by n.prospero27 4/27/2012 6:19:08 PM
Milliere - Bob McKenzie has 350,000 followers on twitter. That's the number one media personality in the country, and 100,000 more than our Prime Minister

by n.prospero27 4/27/2012 6:19:51 PM
Kelly asking Orridge about shoe manufacturing and sports, particularly basketball

by n.prospero27 4/27/2012 6:20:53 PM
Orridge - Shoe manufacturers are closer to marketing firms than consumer product companies

by n.prospero27 4/27/2012 6:21:29 PM
Orridge - Now athletes and the brands they represent get global coverage

by n.prospero27 4/27/2012 6:23:11 PM
Milliere - So many companies want to advertise during sport broadcasts because they are PVR proof. People are less likely to fast forward through in game ads than they would during commercials during sitcoms and dramas

by n.prospero27 4/27/2012 6:26:46 PM
Kelly - Is there an opportunity for our industry to make revenue with this PVR proof tactic?

by n.prospero27 4/27/2012 6:27:43 PM
Orridge - Technology and the rate at which it is growing has had a dramatic influence on not only the way we consume sport but the companies around it

by n.prospero27 4/27/2012 6:28:20 PM
Orridge - If you can provide something beyond just the scores of games that's unique and interesting, it will grow your product, and manufacturers are more likely to advertise with you.

by n.prospero27 4/27/2012 6:29:10 PM
Kelly asks Langford how Sunmedia offers unique and instant ways for followers to be up on the latest sports

by n.prospero27 4/27/2012 6:30:55 PM
Langford - 2008 Olympics started with everything on the web. First time they did everything web first

by n.prospero27 4/27/2012 6:31:59 PM
Langford is recalling one of the toughest days he covered, Rochette's mothers death during 2010 Olympics

by n.prospero27 4/27/2012 6:32:57 PM
Kelly asks how modern technologies will help cover the Olympics compared to how it was covered 30 years ago

by n.prospero27 4/27/2012 6:35:22 PM
Milliere - Social media is the way to get our news out instaneously

by n.prospero27 4/27/2012 6:36:11 PM
Orridge - TSN has a lock on the Male 18-35 market. No one comes across to them better than TSN

by n.prospero27 4/27/2012 6:37:45 PM
Kelly asks how TSN and CTV will connect to the 18-35 market for the Olympics

by n.prospero27 4/27/2012 6:38:03 PM
All panelists praising social media for reaching target audience

by n.prospero27 4/27/2012 6:39:38 PM
Kelly has opened the floor for Questions

by n.prospero27 4/27/2012 6:41:19 PM
First question is about individual teams and leagues broadcasting their own live feeds of their games.

by n.prospero27 4/27/2012 6:42:44 PM
Milliere says he is not truly scared yet by teams broadcasting their own product, worries him more when leagues do it

by n.prospero27 4/27/2012 6:43:11 PM
Orridge and Milliere both say they will start to worry when teams make it more difficult to gain the rights to broadcast their product

by n.prospero27 4/27/2012 6:44:22 PM
Orridge talks about rights fees rising at an incredible pace

by n.prospero27 4/27/2012 6:45:03 PM
Milliere - As big as a lead TSN has on its next television all sports competitor, the website is even bigger. TSN.ca had a huge headstart

by n.prospero27 4/27/2012 6:48:14 PM
Question is asked about the growing coverage of less mainstream sports

by n.prospero27 4/27/2012 6:49:12 PM
Orridge believes that the growing coverage of less mainstream sports is due to the growing rate fees of mainstream sports

by n.prospero27 4/27/2012 6:50:05 PM
Langford jokes that the program has a picture of the British author David Langford and not him

by n.prospero27 4/27/2012 6:54:55 PM
Orridge says there may be a day when CBC or other networks stream a league or event strictly on line. Milliere seems more skeptical

by n.prospero27 4/27/2012 7:01:36 PM
Kelly starts talking about Bell and Rogers purchasing The Toronto Maple Leafs

by n.prospero27 4/27/2012 7:02:39 PM
Asks how the two sides will remain objective through the ownership

by n.prospero27 4/27/2012 7:03:21 PM
Milliere says their reporters integrity will never be faltered

by n.prospero27 4/27/2012 7:03:43 PM

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Beyond the toy department: sports coverage

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