That's another example of putting emotions front and centre.
Content like that and Chewbacca Mom is more likely to be viral because it elicits strong emotions in viewers, whether it be joy or anger, rather than low-arousal emotions like sadness.
One exception to rule is blending of emotions, like refugee stories that blend both sadness and anger.
How do you get audiences to relate to experiences they've never had? As a producer, she had her presenter walk with Syrian refugees on their final leg to safety. Camped with them on the border, ate the food that volunteers gave them. Visceral and emotional experience.
Also focused on interviewees who were 20-30 years old, like their audience.
The first time they used Facebook Live was on the front lines of the Syrian refugee crisis.
Shadi asks: Why aren't more journalists interacting with their audience online, doing a Facebook Q&A, after they put a story up?
One explanation she hears about why people don't air raw footage is because journos want audiences to see polished final product, but she sees them and stuff like AMAs as complementary.
At the time Ferguson shooting happened, the whole country was focused on the BlackLivesMatter protests, and they weren't really supposed to leave office, but they couldn't not.
She and a producer went out with 2 iPhone 5s, and for 8 hours of that day, they were reporting live from Ferguson protests.
One advantage she saw in audience relationship with that footage was that raw = trust. "Here's police arresting a protester."
Audiences are smart enough to interpret footage for themselves.
They teach their video producers how to write great tweets because they see it as their job to not just make a story, but also attract people to it.
On Facebook, subtitles and the first 3 seconds matter because there's a silent auto-play feature. They've gotten kudos from disability rights advocates for that. Also sometimes it helps her watch videos in meetings.
They do have struggles, btw!
Which means they don't have control of their own platform. Facebook has been very pushy lately trying to get them to do Lives. Wants them currently to do 120 a month. And also their views drop if they don't do enough.
Now even the AJ+ team is getting pressure from Al Jazeera to be more innovative.
There's a lot of changes to come, and it's time for all media to step up their game. Although AJ+ is currently winning in the social media game, people are already copying their style and colours.
"In conclusion, join us." She's competitive, and thinks the more competition there is, the better we'll all be.
And that's a wrap! Ran out of time for Q & A. But she'll be around the conference later.
That's all for now, folks. Thanks for reading along.