Levine: the question really becomes how we do balance the public interest and keeping them inform with reducing the harm upon subjects?
Sher says journalists need to know what the law is. For him,generally it's through verbal consent. Vulnerable subjects are an exception.
Sher: journalists always have to be fair and truthful, to the public and to the targets of our investigation.
Sher: checking back on the quotes of subjects before having them broadcasted is one way of practicing ethical consent.