Keeping the multiplatform beast at bay

CAJ live events

Keeping the multiplatform beast at bay

Session hashtag: #CAJ16tweetWelcome to reality as a journalist working in a multiplatform newsroom.Go cover an event for us, please. Don’t forget — when you get there, tweet that you’ve arrived and take a photo. Actually, take plenty of photos. Send periodic updates to your social media followers with all the right hashtags. Grab some more stills while you’re at it, though the photodesk would really prefer you take those on your point-and-shoot or SLR camera. While you’re juggling that with your left hand, don’t forget to grab some video for the web — heck, we might even use it for broadcast. You need to be pushing all this to your liveblog too, remember? Did we mention we wanted a 250-word hit for the website on that five minutes ago? Oh, and your deadline for the news hole we’ve left for you in the next print edition is in 30 minutes.Sound familiar? Ominous? Something you want to run as far away from as possible?Our panelists are experienced with taming the multiplatform beast on a daily basis as part of what they do in their own newsrooms. They’ll provide some tips on how to manage the demands of a media universe that’s always hungry for content, without sacrificing on the context, quality and skill expected by an always-discerning audience.

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