Include a wrap up summary of your event. Also include a welcome intro. Fox says Maclean's does a good job of this.
ScribbleLive is not the only real-time platform. There's also Storify and CoveritLive among others. Fox says ScribbleLive does well in long form and live chats.
Audience member asked, what things can be covered in real-time? Fox says it does not have to be breaking news. Special events, created events and entertainment are popular choices for ScribbleLive clients.
Audience member asks, is it more work? Fox says not if you get your process and workflow prepared ahead of time.
Audience member asks, what kind of voice to use with real-time coverage. Fox says it depends on the story you are covering. The same good judgement you use on other platforms should be used for real-time. Tone is something you should pre-plan right away.
People get really scared or nervous of real-time coverage but Fox says it all comes down to planning. Boston was nervous heading into live coverage of the marathon but when the bombings happened they felt prepared and capable of managing live coverage.
One of ScribbleLive's favourite metrics is engagement minutes, Fox says.