Speaking of audience, I'd say 3/4 of people in here have their heads bowed either taking notes or cellphoning. Engagement!
"I try not to look at too many analytics, because I find it scary" says Susanne, a soul-baring quote at a journalism conference
@s_reber: When it comes to the metrics -- and we were talking about this at the bar last night... -- (Hugo -- always quality conversations at the conference bar)
Robinson: Engagement is the connection between what you want your audience to do and what they want to do.
Nick: Ottawa Citizen a Canadian example of a four-platform approach where there is a very different voice on each platform. The mobile-platform weather update has plenty of followers of its own due to its voice.
How platform-heavy are you? (I don't think I wanna know)...but it matters in terms of content. Susanne talks about newsroom culture affecting what goes into each platform. Stories look different depending on where they're broadcast, not one template. Host can be chattier with audience on appropriate platform (like me!)
Reber speaking of the poetry project. Took a while for people in the newsroom to get used to having a poet there.
Poets in the newsroom. Snapchat news stories. Cats and dogs, living together. Mass hysteria!
Robinson: We started a SnapChat account for the Times and just handed it off to some forward-thinking journalists. ... "it opens up opportunities to do some really innovative things."