Polling 101: What journalists should know

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Polling 101: What journalists should know

Shachi Kurl, vice-president Angus Reid GlobalWhat? You didn’t get into the reporting business because you love statistics and debates about the makeup of a random sample? But you are committed to the importance of accuracy in reporting? An introduction to the history of polling, methodology, questionnaire design and parsing data may enhance the way you report surveys and demystify public opinion polling to your audiences. This will not be a jargon-filled hour. Instead, someone who spent the first third of her career as a journalist will share tips (with illustrative gifs!) on what you should know - and what you should be asking – when reporting on and interpreting public opinion polls.

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