Sharing the wealth — a conversation on user-generated content
Session hashtag: #CAJ16ugcUser-generated content became quite the buzzword in media circles, parallel to the increased use of social media by journalists.As journalists went from personal social-media users to tapping into their social-sphere networks, we came up with ways of soliciting and using a slice of the never-ending content that people share through different platforms like Facebook, Twitter, Instagram, Vine, Periscope, SnapChat, Tumblr, etc.UCG 1.0 was often a journalist tweeting something to the world akin to “I’m working on a story about cats! Do you have a cat? Send me all of your online cat love!” and then, with a lot of luck, sitting back and watching those little kitties come flooding in. The well’s often dry though, if you’re trying to solicit user-generated content on a subject your online communities aren’t as fascinated with.This discussion, led by Jeff, will tease out strategies on how to access, develop and strengthen an online community in ways that not only engages a different audience in a different way, but can also provide unique content that can be used across traditional media formats such as print and broadcast.As Samsonow describes it, it’s about “tapping into existing communities (usually online) and leveraging the conversations and activity already happening to inform, create and drive content.” This panel will share examples from their work in Edmonton that show the kinds of content a broader and deeper connection with existing online communities can produce.