This session will provide journalists info on the market forces that are shaping the fast changing magazine industry. They will require new skills in the future for social networks, websites, digital magazines and video in addition to print. We have gathered 4 industry experts to help journalists see the big picture from a variety of perspectives: the needs of a small magazine, the challenges of a successful print franchise in the women’s service category, what the ad sales people are doing to generate revenue and lastly what the advertisers want .
The session is moderated by Martin Seto a leading voice in the magazine industry through his blog on Masthead.com the magazine industry’s website. Featuring Brandon Kirk, Vice-President of Corporate Sales, Rogers Publishing Ltd., Brenda Bookbinder, VP of Media Investments, Novus Canada, Lynn Chambers, Group Publisher, TC Media and Martin White, Consultant – Online Magazine Marketing