Tablets: Profit or plunder?

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Tablets: Profit or plunder?

Session hashtag: #CAJ16tabletsThere has been much ado about tablets in the publishing world these past few years, particularly among Canadian newspaper and magazine publishers.Witness the launch of La Presse+ and its success in capturing and retaining audiences and the advertisers that help fund the work produced daily. Plans for this app led to the cessation of a print edition on weekdays early in 2016.Building on the foundation of that was the Toronto Star’s Touch tablet app, launched with great fanfare in the fall of 2015. Success hasn’t been as easy to find for TorStar though, as it laid off some contract employees associated with Touch and hasn’t seen the relative advertising success its Quebec-based cousin is enjoying.Looking to the past, there are tablet editions produced by Postmedia-owned papers in Ottawa, Montreal and Calgary as part of the redesign and launch of a multi-platform approach. In 2015 the country’s largest publisher of newspapers pulled the plug on its tablet editions, which haven’t been part of its redesigns in Edmonton, Windsor, Saskatoon, Regina or Vanvouver.

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