Good morning all. We're just getting prepped for this session. Hashtag #CAJ15data
Fred's at the front... we're getting underway
is the presenter, he's being introduced by Fred Vallance-Jones.
Voegtle: A lot of my time in the commercial sector -- modelling for banking, insurance, retail.
Voegtle: Wanted to talk about levraging data with mapping interfaces. Three-hour hands-on tomorrow, so it's more demo this morning.
Voegtle: Who is Esri? We're Esri Canada, founded 1984, over 10K customers, offices across Canada, HQ in TO in Eglington / Don Mills area. Privately held company. We have 100 business partners.
Voegtle: Our big picture is Esri Inc. in Calif. Market leaders, 40% of market share in mapping tech. 350K customers, strong focus on R&D. 27% of our revenue back into R&D.
Voegtle: ArcGIS online is updated often to enhance your ability to tell stories the way you want to.
Voegtle: Readers are looking for more. I'm a reader. What do I look for?
Voegtle: A big part of that is being more involved in the story. A lot of what I'm discussing is mobile. Most of the time, I'm now reading via apps, not print.
Voegtle: We do this through smart-mapping tech. Levraging apps and applications to help better tell the story. Overlying images. Bullet points where reader can click through for maps/images. Storybooks.
Voegtle: Imagine an interactive map that goes with your story, that communicates to your reader on a personal level and has them feeling what you want them to feel. Having them living the story. How?
Voegtle: Through location. 80% of data has locational element to it. Point, address, location, etc. You can levrage that visually through a map. How? GIS (geographical information systems)
Voegtle: People can levrage that now regardless of platform. Tablet, mobile. Doesn't matter -- they can see the visualization of the story on all platforms and engage with that content.
Voegtle: Content can now move freely through the cloud -- one person can share the data without duplication. Using a single source of data across everyone who touches it. It also allows the reader to contribute by adding data to the map.
Voegtle: Mapping changed too-- think Google Maps, which was dropping one layer of data onto a map.
Voegtle: This has really changed -- it's visualizing more content, along with analyzing and building on it. Demographics, open-source data, street-level info, government data, etc.
Voegtle: Apps, too. Growing amount of interaction with web is app-driven, on devices.
That link provides access to the cloud-based solution.
Voegtle: Analogy -- Apple is good at making that environment. iMac for heavy work. iPad for easy analysis. For quick browsing iPhone along with phone calls, music. AppleTV for streaming video. ArcGIS similar -- content that can be accessed across every application that we have.
Voegtle: It has content for 120+ countries. It generates 190M maps per day, globally.
Voegtle: Not just content you add, but open data content that's already in the application/ArcGIS cloud.
Voegtle: Add 3-D visualization. Base of maps. Also demographics. Partnered with Environics for demographic data in Canada. Data from elsewhere around the world is there too.
Voegtle: Various base map available... topo, oceans, streets, imagery, etc.
Voegtle now starting a short demo.
Once you login... you can very quickly "add item" and import your data.
The Excel data he's importing is parking ticket info from Saskatooon, Sask.
After file upload, there's some basic tagging of the fields to help it be imported correctly.
Can import .csv, .kml, .shp as well as Excel files
As content is crunching, you tweak sharing settings, set "delete protection" to prevent others from being able to delete. As well as limits on exporting data, etc.
Once loaded, click "add to map" and the map opens with data points already plotted. Each point can be configured to display what you want.
You can change symbology as well, ie: heat maps, or separated by offence type for these parking tickets we're looking at,
Map shows us a lot of parking by an expired meter in downtown Saskatoon.
Click to save map when you're happy with it... label it, etc. and you're done. Content has been mapped and it can now be shared with readers.
Which you can do by just hitting share, "everyone" and then it gives you a link... embed tools are also on the share screen.
As the observer here... sharing was just as easy as grabbing the embed code for any other type of sharable web stuff.
Voegtle: Developer tools are there too... in case you're like me where Java is coffee and C+ is pop.
There's good shareable / importable content via Twitter / FB, etc.
Voegtle: These are through web apps, which can also be created through a series of clicks once that base map's data has been uploaded and set.
Next demo -- mapping through content that's already in the cloud.