Reber: Offpage funder is different than, say, Ford Foundation, which is funding Reveal.
Reber: Reveal the biggest we've done. It was go big or go home. Multi-million dollar ask, funded for three years. Will have 20 producers. It has to be the biggest, most professional product we're going to make.
Reber: We have some. But it's not much. It would never sustain us. We also do consulting for other news orgs trying to get more investigative, and that brings in some revenue as well.
Reber: We do quite a lot of scaling work in those newsrooms -- how to think bigger, how to grow their work.
Q: Length of Rape in the Fields from script to finish?
Reber: About a year. June 2012 to June 2013
Q: Canada doesn't have foundations with massive amounts of money and hands-off attitude, etc. Advice?
Reber: It's amazing who's in your backyard. That would be my first advice.
Reber: Would argue in most communities there are groups doing amazing things. Theatre we partnered with an example -- small, but have own facility.
Reber: Possible to do work without revenue if you cost-share. Start with discussion on motivation and joint goals.
Reber: Vids are fairly cheap to make.
Q: Do you create microsite for each investigation? Aggregate?
Reber: We often upload to different streams. YouTube wonderfully shareable. Then we can aggregate after posting.
Reber: The landing page on our website is probably the least robust in terms of numbers. It's all the places linked that are healthier.
Reber: Homepage growing, because we've made it easier to handle than it was before.
Reber: The website isn't necessarily the most effective place to aggregate.
With that, we're done. Thanks all.